ISTO is proud to unveil a refreshed brand identity that reflects the firm’s continued evolution, commitment to clients, and forward-looking vision.  Our brand now highlights what drives us as a team – being In Service To Others. 

With an updated logo and modern visual identity, ISTO’s brand better underscores the firm’s commitment: to empower individuals and families through personalized financial planning rooted in long-term relationships and lasting impact.

“Our updated brand represents not just a new look, but a renewed commitment to our team, our clients, and to their combined futures,” said Paul Housey, Co-Founder at ISTO Advisors. “It reflects who we are today - a modern, member-owned firm deeply connected to the people and communities we serve, while staying true to the values that have guided us from the beginning.”

The refreshed brand also reinforces ISTO’s belief in multigenerational planning, offering clients not just financial advice, but custom roadmap to their legacy.

“We’re more than financial planners - we’re partners for the long run,” added Michael Vendittelli, a Wealth Advisor in ISTO’s Troy, MI office.   “This refreshed brand signals our ongoing promise to meet our clients where they are in life, and walk with them every step of the way.”

The launch also includes a new website, which offers visitors a more intuitive, informative, and visually engaging experience at www.ISTOadvisors.com.

About ISTO Advisors
ISTO Advisors is a member-owned, multi-generational financial planning firm committed to helping individuals and families thrive at every stage of life.  ISTO combines deep expertise with personalized service to deliver clarity, confidence, and a plan that works for today—and tomorrow.

ISTO Advisors, LLC, is an SEC Registered Investment Adviser. The information, statements, and opinions expressed in this material are provided for general information only, are based on data we believe to be accurate at the time of writing and are subject to change without notice. This material does not take into account your particular investment objectives, financial situation, or needs, is not intended as a recommendation to purchase or sell any security, and is not intended as individual or specific advice. Investing involves risk and possible loss of principal capital. Diversification does not ensure a profit or protect against a loss. Past performance is not indicative of future returns.  Services are only offered to clients or prospective clients where ISTO Advisors, LLC,  and its representatives are properly licensed or exempt from licensure. No advice may be rendered by ISTO Advisors, LLC, unless a client service agreement is in place.