Unwavering commitment to excellence and innovation…in everything we do. This core value speaks to me at a gut level. Spending time in the military, you learn early that “good enough” is never the finish line. You debrief, refine, and run the drill again until it’s second nature. I’ve carried that mindset into every chapter of life, whether it’s improving your time on a gun run or testing process or technology tweaks just to improve the team or client experience 1%. Excellence, to me, isn’t about individual achievement, it’s about figuring out ways to lift everyone around me. When we redesign a process so an advisor can call a client instead of wrestling with software, that’s innovation in service to others. When we beta-test new software that lets clients see progress toward their goals, we’re simplifying lives and raising the bar simultaneously. The pursuit of “better” will never be finished, and that’s exactly what energizes me. It pushes me to deepen my knowledge and understanding, elevate as a collaborative teammate, strengthen my role as a thoughtful friend and family member, and step up as an engaged contributor to my community. ISTO’s commitment to that same relentless improvement assures me I’m in the right place for the long haul.